About My Substack

Content, Pricing Strategy, and Upcoming Content Additions

My goal with this stack has always been to deliver outsized value relative to the competition. You have many choices of some great substacks to subscribe to, and I’m honored that you are, or have considered subscribing to mine. I like to consider this an educational service first in foremost. While the trade setups and results have been amazing, I liken this service to a growth stock that pays a dividend. You earn a yield (the trades) while you wait for the broader growth strategy to play out (accumulation of all of my knowledge so you can be a self-sustained, successful trader)).

We have had an incredible first two months and I have been asked, including by substack, how I have grown this newsletter so fast with frankly such a modest twitter following and no appreciable other social media footprint.

I might naturally believe that this is a reflection of my skill, the content itself, and my willingness to teach. However, I believe much of the reason has been my transparency and approach to pricing and content. It is important to note that the price at which you subscribe (per substack policy) is the price you are locked in at forever regardless of future price increases. To explain my approach, the below is cut and paste from my October 10th post. I’ve included updates to this and what to expect in 2024 below it.

---

At launch I had committed to a weekend post, morning posts before the open most days, and perhaps the occasional update after the close if indicated. I launched at a price point 1/5 to 1/2 the price of most stacks out there, and 22%+ lower than the nearest reasonable competitor. Current subscribers are locked in at that rate as long as they remain subscribed, and are about to see a significant uptick in the content they receive for that price.

Thus as the price point goes up, even the newer subscribers receive superior value relative to what is out there given content for price. Those that are in at the lower price point of course receive all of this content as well and thus the value per price accelerates. This process of raising price over time WHILE expanding content aligns subscribers’ interests with that of the author. Exceptional value is delivered at every price point, early subscribers reap the benefit of early and continued subscription, and the author benefits from improved subscriber retention.

While other stacks raise their price while maintaining a constant offering “because they can,” I will be increasing my content delivery and value to subscribers as engagement sustains and accelerates.

---

You can see that retention has been quite strong so presumably existing subscribers agree that the price is fair, if not unfairly low.

At launch I was essentially posting five times a week with ES/SPX/SPY levels and some analysis. As stated, it was priced far below even the nearest competitor. In less than 2 full months that content has expanded tremendously and now includes the following (and more):

• Highly specific and actionable ES/SPX/SPY trade setups every night prior to days the market is open.

• Investment ideas with specific entry setups (see DIS, ENPH, INMD to name a few)

• Swing or Day Trade ideas including highly specific and actionable setups on individual names (see PLTR, TSLA, RKT, NVDA to name a few)

• Free Private Discord Access

• Live commentary and updates to the trade setups and their progression (Discord)

• Occasional private educational videos

• Question and Answer section (Discord) for teaching concepts and explaining thought process.

If you look at the current price point and the content and compare versus any other substack or service, you’ll see that this service is still radically underpriced. Many discord services are charging upward of $150-$200 per month (I’ve seen as high as $400 per month).

Into 2024 as content continues to expand, the price will be higher, but it will likely be even more underpriced as content expands. I have said from the beginning that my motivation is not to optimize revenue. In fact, it is quite the opposite. I had been resistant to offering any service for quite some time in spite of significant demand and my interest in teaching. I have a wife and 4 small children and my time with them is precious. I still work a full-time job (and manage 8 different portfolios for family members) because I have chosen to use my trading gains so that my wife can be retired to raise our children. I therefore strive to charge the least that I can in order to justify the time it takes away from my family.

Possibly in December but certainly by January the price will be increased. The following expansions in content will begin and progress into 2024:

• Significant expansion of swing trades/investments on individual names and additional indices.

• Live entries and 1st scale out for swing trades with subsequent stop management for many/most of these ideas (certainly the ones I enter).

• Launch of a primer course (likely January) specifically designed to get newer subscribers up to speed with my style and methods. This will initially only be made available to members as of December 2023 to ensure established members get seats first.

• Launch of a comprehensive course (likely later in Q1)

• There are some additional expansions to the discord coming that I have not yet finalized and can’t yet disclose.

I’m looking forward to another amazing month to end the year, and an amazing 2024 with all of you!